Tuesday, March 06, 2007

Blogs Rule!

LGF links to Michael Freund's article about the Blogosphere:

Here’s an excellent article by Michael Freund on the blogosphere, and its ability to counteract the non-stop deluge of anti-Israel propaganda pouring out of mainstream media: Circumvent old media-go for the blogosphere.

Freund, in The Jerusalem Post:

Blogs, or weblogs, are basically on-line journals where individuals or groups can posture, pontificate or simply share their thoughts by posting them on the Internet. There are literally millions of blogs out there, covering just about every subject you can imagine. Their reach is enormous, and their influence is growing rapidly.According to a July 2006 study by the Pew Internet & American Life Project, 39 percent of US Internet users, or about 57 million American adults, read blogs. This is nearly double the amount of just three years ago.

Over half of all bloggers are under the age of 30, underlining the importance of blogs to the next generation of decision-makers. Some of the most popular sites welcome hundreds of thousands or even millions of visitors.

In recent years, blogs have come to play a key role not only in shaping the news, but in making it as well.

In September 2004, just two months before the last US presidential election, a team of determined bloggers debunked the authenticity of documents presented by CBS News which claimed that George W. Bush had dodged the draft.

Blogs have now become such a vital component of US presidential politics that campaign teams hire people to do "blog outreach." Some have paid and volunteer staffers who monitor blogs and keep track of the pulse and current of public opinion.Even shady Middle Eastern dictators have come to appreciate, and even fear, the power of blogs. Just last week, in Egypt, Hosni Mubarak's autocratic regime sentenced a blogger to four years in prison for "insulting the president."


THE FACT IS that blogs are a vibrant source of energetic and independent thinking, often providing readers with a fresh way of looking at things that is unencumbered by bureaucratic blinders or organizational self-interest.

As a blogger myself, I often find better and more timely analysis on the Web than in the mainstream media. Indeed, some of Israel's best friends and most articulate defenders can be found in the blogosphere, where sites such as Little Green Footballs, Powerline, Atlas Shrugs, Hugh Hewitt, Debbie Schlussel and Instapundit all provide a refreshing alternative to the moral relativism and politically correct anti-Israel blather of the media.

AT THE height of the Mughrabi Gate crisis earlier this month it was the blogosphere which played a critical role in getting out the truth, just as it did during last summer's Lebanon war.Time and again, blogs have shown themselves to be a potent communications tool, and Israel needs to start tapping into their vast potential.

This can be accomplished by launching a concentrated and effective outreach effort aimed specifically at influential bloggers, who should be courted with the same resources and commitment as the mainstream press.

SURE, mainstream entities such as CNN, the BBC and The New York Times will continue to dominate the news business for years to come. But the battle for public opinion is far from being a lost cause. Israel just needs to start thinking a little more creatively about how to wage the battle. By working with our allies in the blogosphere, Israel can begin to turn the tide in its favor and chip away at the falsehoods being spread by the press.If we can't beat the media, let's circumvent it. Reaching out to bloggers seems like a good place to start.

Let freedom [of speech] ring.

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